Privacy Policy

1. Privacy Policy

This Privacy Policy discloses the privacy practices for Baker Distributing Company LLC and its associated or affiliated companies ("Baker") and covers the use of personally identifiable information that is collected through the website or any website or mobile application owned/operated by Baker. Baker may link to third party websites or use third parties services and tools on its website. This policy does not apply to any company or person that is not owned, operated or managed by Baker, and does not apply to any other companies' or organizations' websites to which Baker links. Baker recommends that you review the privacy policy at each such website to determine how that website protects your privacy.

2. Data Controller and Owner

Baker Distributing Company 14610 Breakers Drive Suite 100 Unit 301 Jacksonville, FL 32258

Email: [email protected] Phone: 1-844-289-0033

3. Types of Data collected

"Personal data" collected consists of information you, the "User," provide directly to us when you create an account or an online account, fill out a digital form, communicate with us via third-party platforms, request customer support, or otherwise communicate with us.

The types of Personal Data that Baker collects, by itself or through third parties, include:

Account Information: Information associated with your online account which includes, but not limited to: Account ID, First Name, Last Name, Phone Number, Address, Email, Password, Company Name, Country, State, ZIP/Postal code, City, Cookies, IP Address, Usage data and Geographic position.

Account Profile Information: General information about your company and operations in order for us to better service the company and meet requirements. Information includes, but is not limited to, organizational, operations, services, history, and supplier information for a specific company.

Activity and Events: Information about your activity on our website, mobile application, or other digital platforms in order to improve our services and offer a better experience for our customers. We also collect data about access times, pages viewed, links clicked, and feature usage events.

Device and Usage Information: Information about how you choose to access our services including data about the device, network used, operating system, mobile network, IP address, browser type, app version, and unique device identifiers as well as personal identifiers used between devices.

Registration Information: Information our users provide in order to register for an Event, Webinar, Meeting, or Product Specials and Promotions. Information requested will include, but is not limited to, contact information, company information, and details about your Baker Account.

Transactional Information: when you make a purchase online, we keep a record of the transaction as well as the associated personal details, including but not limited to, names, addresses, purchase price and date of transaction.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection. The Personal Data may be freely provided by the User, or collected automatically when using

Cookies are small blocks of data that are stored on browsers or devices by websites, applications, online media, and advertisements. The purpose of cookies is to help the website keep track of your visits and activity. Any use of Cookies - or of other tracking tools - by Baker or by the owners of third party services used by Baker, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User. We also work with third party service providers for analytics and email services that will use cookies or javascript to collect information about your use of our services in order to improve your experience. Failure to provide certain Personal Data may make it impossible for Baker to provide its services. Users have the opportunity through to opt-out of cookie and data collection for third party providers that are not strictly necessary for continued functionality on the website.

The User assumes responsibility for Personal Data originating from third parties published or shared through Baker and declares to have the right to communicate or broadcast them, thus relieving the Baker of all responsibility.

Baker values your right to privacy. We do not disclose, sell, or exchange your personal data with third-parties for monetary gain or exchange of services. All data is used to provide our users with the best digital experience and continually improve upon that experience.

We do not share Personal Information with third parties for the third parties' direct marketing purposes.

4. Mode and place of processing the data

4.1. Methods of processing

Baker has implemented reasonable technical, physical and administrative safeguards to help protect sensitive personal information and data from unlawful use and unauthorized disclosure.

Baker's data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Baker, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Baker.

4.2. Place

The Data is processed at Baker's operating offices, including offices in Jacksonville, FL, USA, and in any other places where the parties involved with the processing are located.

4.3. Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Baker suspend or remove the data.

5. The use of the collected data

User Data is collected to allow the website and application to provide its services, as well as for the following purposes: Registration and Authentication, Analytics, Product Recommendations, Remarketing and Behavioral Targeting, Managing email addresses and sending messages, Infrastructure monitoring, Hosting, Contacting the User, Location-based interactions and Handling Payments. The Personal Data used for each purpose is outlined in the specific sections of this document.

6. Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

6.1 Analytics

The services contained in this section enable Baker to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics and Google Tag Manager (Google)

Google Analytics and Google Tag Manager are tools and services provided by Google Inc. ("Google") used for usage analysis. Google utilizes the Data collected to track and examine the use of Baker Distributing, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage Data.
Place of processing: USA - Privacy Policy - Opt Out


RudderStack is a customer data platform that allows Baker to securely and effectively collect, route, and warehouse their customer data. This service helps Baker understand their customers better, enabling them to provide personalized experiences, improve customer satisfaction, and ultimately the customer experience.

Personal Data collected: Cookie and Usage Data.
Place of processing: USA - Privacy Policy

6.2. Contacting the user

Mailing List or Newsletter (Baker)

By registering to the mailing list or to the newsletter, the User's email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Baker. Each Newsletter sent will contain a link to remove your email address (opt-out) from the mailing list.


Oracle Mailchimp provides a cloud-based platform for Baker that will allow seamless email communications with customers. Mailchimp enables automated messaging in order to create customized campaigns that are tailored for a personalized customer experience.

Personal Data collected: Email, Cookie, and Usage Data
Place of processing: USA - Privacy Policy - Opt Out

Salesforce (Salesforce)

Salesforce is a cloud-based platform that provides customer relationship management for enterprise businesses. Baker leverages Salesforce to provide leading customer service experiences that are personalized to meet the needs of our customers.

Personal Data collected: Various types of data, including contact information and transaction information.
Place of processing: USA - Privacy Policy

Transactional and Direct Response Emails

Baker values your right to privacy. Baker does not sell or share your contact information with unrelated third parties. The emails Baker sends may be related to a variety of issues, including: A Direct Response to an inquiry, Communication concerning an order (receipt, shipping confirmation, etc.), or Promotional emails you have indicated you wish to receive. And from time to time, we may notify you of special offers based on your purchasing history. You may unsubscribe at any time by following the simple instructions contained in these emails. Transactional emails generated as part of the registration or purchasing process on are excluded from the opt-out policies as these emails assist with authentication and security of being a User of

Twilio SendGrid

Cloud-based transactional email service provider that offers a scalable managed infrastructure designed to meet demanding requirements for email delivery. Baker uses the SendGrid platform to ensure a high delivery rate to our customers for transactional and direct response emails.

Personal Data collected: Email
Place of Processing: USA - Privacy Policy

6.3. Customer services


Zendesk Inc. provides customer ticket management and live chat software that is used by Baker to track your requests for assistance and ensure that issues are properly monitored and resolved.

Personal Data collected: Contact Information.
Place of processing: USA - Privacy Policy


OneTrust provides tools and services to assist with privacy policy and user consent. Baker implements services by OneTrust that allow for data governance and gives customers the option to opt-out of non-essential data collection and event tracking.

Personal Data collected: Various types of data, including activity and usage information.
Place of processing: USA - Privacy Policy

6.4. Handling payments

Payment processing services enable Baker to process payments by credit card, bank transfer or other means. To ensure greater security, Baker shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Authorize.Net (Authorize.Net)

Authorize.Net is a Credit Card payment processing service provided by Authorize.Net.

Personal Data collected: Various types of data.
Place of processing: USA - Privacy Policy


Cloud-based payment processing service for handling accounts receivable payments and invoicing.

Personal Data collected: Various types of data.
Place of processing: USA - Privacy Policy

6.5. Hosting

These services have the purpose of hosting data and files that enable the Application to run and be distributed. Some of these services work through servers geographically distributed, making difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (Amazon)

Amazon Web Services is a hosting service provided by Inc.

Personal Data collected: Various types of data.
Amazon's Privacy Policy


Cloudflare provides infrastructure services for content-delivery, attack mitigation, and distributed domain-name services.

Personal Data collected: Various types of data.
Cloudflare's Privacy Policy

6.6. Infrastructure monitoring

These services allow Baker to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of Baker.

New Relic (New Relic)

New Relic is a monitoring service provided by New Relic Inc. The way New Relic is integrated means that it filters all traffic of Baker (i.e., communication between the Application and the User's browser or device) while also allowing analytical data on Baker to be collected.

Personal Data collected: Various types of data.
Place of processing: USA - Privacy Policy


DataDog is a monitoring service provided by DataDog Inc. Similar to New Relic, DataDog provides cloud-based analytics, issue monitoring, and security monitoring to evaluate errors and performance of digital systems. Baker integrates DataDog into our services in order to ensure that we provide the best user experience while monitoring and troubleshooting errors when they occur.

Personal Data collected: Various types of data.
Place of processing: USA - Privacy Policy

6.7. Location-based interactions

Geolocation (Baker)

Baker may collect, use, and share User location Data in order to provide location-based services.

Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User's location data may be recorded by Baker for the purpose of delivering services to the User.

Personal Data collected: Geographic position.

6.8. Registration and Authentication

By registering or authenticating, users allow Baker to identify them and give them access to dedicated services.

Depending on what is described below, third parties may provide registration and authentication services.

In this case, Baker will be able to access some Data, stored by these third party services, for registration or identification purposes.

Direct registration (Baker)

The User registers by filling out the registration form and providing the Personal Data directly to Baker.

Personal Data collected: Address, City, Company Name, Country, Email, First Name, Last Name, Password, Phone Number, State and ZIP/Postal code.

Microsoft - Forms

Provides embedded forms that can be customized to meet business requirements. Part of the Microsoft Office 365 enterprise, Forms allows companies to build secure and flexible online forms and surveys that can be used on our Website.

Personal Data collected: Address, City, Company Name, Country, Email, First Name, Last Name, Password, Phone Number, State and ZIP/Postal code. Depending on usage, the user may be prompted for additional data in order to provide full service.
Place of processing: USA - Privacy Policy

Wufoo (SurveyMonkey)

Provides online forms that can be customized to meet business requirements. Wufoo web forms are optimized for performance, flexibility and security. Offers cloud-based storage and automated workflows used by Baker to quickly deploy forms used by our customers online.

Personal Data collected: Address, City, Company Name, Country, Email, First Name, Last Name, Password, Phone Number, State and ZIP/Postal code. Depending on usage, the user may be prompted for additional data in order to provide full service.
Place of processing: USA - Privacy Policy


Zoom provides video and audio communication services for meetings, collaborations, and events. Baker will share events and training opportunities with our partners and customers that require registration for Zoom meetings/conferences directly on the website.

Personal Data collected: Address, City, Company Name, Country, Email, First Name, Last Name, Password, Phone Number, State and ZIP/Postal code. Depending on usage, the user may be prompted for additional data in order to provide full service.
Place of processing: USA - Privacy Policy

Twilio Programmable SMS

Twilio Programmable SMS is a cloud-based platform that provides global text messaging capabilities. Baker leverages the Twilio Programmable SMS API to communicate with our existing customers during the registration process in order to verify customer identity through SMS messaging. This integration adds an extra layer of security in order to help prevent identity fraud.

Personal Data collected: Name, Phone Number, Email
Place of processing: USA - Privacy Policy

6.9. Remarketing and Behavioral Targeting

These services allow Baker and its partners to inform, optimize and serve advertising based on past use of by the User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

Remarketing through Google Analytics for Display Advertising (Google)

Google Analytics for Display Advertising is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the AdWords advertising network and the DoubleClick Cookie.

Personal Data collected: Cookie and Usage Data.
Place of processing: USA - Privacy Policy - Opt Out

Meta Facebook for Business

Meta Facebook for Business provides tools, analytics, and behavioral targeting in order to provide Facebook users with advertisements tailored specific to customers by segmentation of business, ensuring that users on Facebook see relevant advertisements.

Personal Data collected: Cookie and Usage Data.
Place of processing: USA - Privacy Policy

7. Further information about Personal Data

7.1. ERP business account

Users that already have a Baker account can use it to shop online. The Data requested for the registration for an already existing account may differ from the Data that is requested for the direct registration on Baker's website.

7.2. Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

The Personal Data collected to complete the payment may concern the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Baker depends on the payment system used.

8. Additional information about Data collection and processing

8.1. Legal action

The User's Personal Data may be used for legal purposes by Baker, in Court or in the stages leading to possible legal action arising from improper use of or the related services. Baker may be required to reveal personal data upon request of public authorities.

9. Additional information about User's Personal Data

In addition to the information contained in this privacy policy, Baker may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

10. System Logs and Maintenance

For operation and maintenance purposes, Baker and any third-party services may collect files that record interaction with Baker (System Logs) or use for this purpose other Personal Data (such as IP Address).

11. Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Baker at any time. Please see the contact information at the beginning of this document.

12. The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Baker to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, canceled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to Baker at the contact information set out above.

California Consumer Privacy Act (CCPA)

Under the CCPA, users have the following rights regarding their personal data:

Access to the categories and types of personal information collected by Baker, and the purposes behind the reason of collecting the information.

The right to delete personal information under certain circumstances.

The right to opt out of the Sale of personal information. We do not sell your personal information, but we do utilize advertising services that could use your personal information in order to deliver materials to you that are tailored to give you the best experience to transact business with us. The CCPA's statutory definition of the term "sale" is broad and may include interest-based advertising. All users are provided with preferences to opt out of tracking for advertising on by setting their preferences when prompted. Users will need to configure their preferences for each device/computer and each web browser used to access Cookies are used to store saved preferences, when a user clears all cookies from a browser, the preferences will need to be configured again.

Baker will not discriminate against you for exercising any of these rights, in line with your rights under the CCPA.

If you choose to exercise your rights to within the scope of applicable law to opt-out or delete your personal information, contact Baker by: Clicking Here to Submit a Request

Acknowledgment of your request will be provided within 10 business days, and a full response can be expected within 45 calendar days or provide notice of extension up to 90 days in writing.

Only you or an authorized agent may make a request related to any personal information. In order to respond to requests for accessing or deleting personal information you must provide proof of identification and additional information. Designation of an authorize agent can be provided through written permission along with identity verification or through proof of power of attorney.

13. Changes to this privacy policy

Baker reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using Baker and can request that Baker erase the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data that Baker has about Users.

14. Definitions and legal references

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from (or third party services employed by Baker Distributing), which can include: the IP addresses or domain names of the computers utilized by the Users who use, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.


The individual using, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject

The legal or natural person to whom the Personal Data refers to.

Data Processor (or Data Supervisor)

The natural person, legal person, public administration or any other body, association or organization authorized by Baker to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner)

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of The Data Controller, unless otherwise specified, is the owner of

The hardware or software tool by which the Personal Data of the User is collected.


Small piece of data stored in the User's device.

15. Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to

Latest update: August 1st, 2023