Marketing & Advertising

ICP Marketing Programs

Baker is proud to offer marketing and advertising programs designed to help grow your business, generate customer interest and increase revenue. Available to Baker contractors, these brand specific options will complement your existing initiatives and give you a competitive edge in the marketplace.

Marketing Co-op Program

Partnering with ICP makes advertising and marketing affordable and beneficial because dealers earn a percentage amount on their qualified equipment purchases! These co-op matching funds are an effective way to support and grow your business.

Own Targeted Neighborhood

Create Signs

  • ICP provides options for making your building signs more distinctive.

Promotional Items

  • Your business can gain visibility in a variety of ways with promotional items such as apparel, cups, pens, golf gear and more.

Yard Signs and More

  • Create custom yard signs, door hangers, magnets, and stickers at competitive prices.

Apparel

  • Improve your company’s professional image with high-quality branded apparel. Available in many sizes for both men and women.

Uniforms

  • Professional work attire makes a positive impression with customers. ICP provides the resources you need to keep your employees looking their best.

Vehicle Graphics, Signs, and Decals

  • Make sure your truck or van has eye-catching signage and sample the latest yard signs that increase name recognition.

Banners and Posters

  • Banners and posters are great ways to promote new products.

Ford Fleet Program

  • Save big bucks on cars, vans, and trucks with Ford® Fleet Program Dealer Discounts.

Advertise to Be Seen in Your Neighborhood

Logos

  • ICP has a complete library of logos, along with tips for which file format works best for your application.

Photographs

  • Sample a wide variety of product photos and learn more about the file format that best suits your application.

Videos

  • ICP has a suite of downloadable marketing videos that you can use for your website and sales presentations.

Television

  • Pre-produced TV spots and variety of customizable tags are available for viewing.

Radio

  • Pre-produced radio spots are customizable to meet your needs. You can download radio spots with No Hassle or Complete System messaging.

Direct Mail

  • Get in front of potential customers by sending a well-designed direct mail piece.

Flyers

  • Two-sided, easy to customize flyers are great spring/fall business builders.

Print

  • Take advantage of ready-to-run newspaper ads that can help generate more business. All ads are pre-approved for co-op reimbursement.

Social Media

  • Research shows that over 70% of adults use social media. We’ve made it easy for you to update your sites with fresh, strategic content.

Help Homeowners Find You

Dealer Locator

  • The dealer locator is an online lead generation tool that lists your company information on the ICP website where consumers can be connected with you through a zip code search on their directory section.

Win More Customers in the Home

Pocket Folder

  • Present yourself in a professional manner with an ICP pocket folder. Each folder has two pockets and two business card holders.

Warranty Details

  • These warranty specifics will convince any homeowner that the ICP brand delivers longer, stronger protection.

Wells Fargo Retail Services Summary

  • It’s important to give your customers financing options with every sales call. Signing up with Wells Fargo Retail Services is quick and easy.

Microf

  • Microf is the leading provider of residential lease-purchase solutions to the HVAC industry and is now available to all ICP contractors.

Keep Customers for Life & Get More Referrals

Extended Service Agreement Program

  • Offering service contracts is a great way to give customers the peace of mind that repairs to their HVAC unit will be covered and that downtime will be minimal.

AdVantage Program

  • Send thank you cards and reminder cards to customers. It’s a cost effective way to keep your company name in your customer’s hands.

Mobile Apps

Fast Mobile Tech App

  • New Fast Parts Mobile Tech app helps you find the right part fast!

ICP® Rooftops App

  • The ICP® Rooftops app allows users to perform on the spot selection of HVAC rooftop units for both replacement and new construction, and estimate energy savings between ICP® Standard and High Efficiency units. Users can input an existing unit model number for ICP or competitive equipment, or desired unit specifications, and obtain the optimal ICP model for their requirements.

WrightSoft® Apps

  • Let WrightSoft® help you with the daily challenges of running your business and making your company more efficient. The Mobile-J® app is the original mobile phone solution to perform ACCA-approved Manual “J” block load calculations. Designed specifically for HVAC dealers, the Right-Mobile Consultant™ app is a Web-based, tablet-only tool that automates a repeatable sales process with proven selling techniques. Finally, there is the Right-Roadshow™ app - a powerful tool that makes it easier to showcase your company and services by helping you create effective presentation materials.

Instructor-Led Training

  • ICP wants to do everything they can to provide you with current, breakthrough, practical information that you can apply in your business! From Dealer Business solutions, to Dealer Technical solutions to No-Classroom solutions.

About Baker Distributing Company ProAdvantage

As a Baker customer and HVAC/R Pro, you have many advantages including vendor sponsored marketing & advertising programs, supplier warranties and vendor financing programs. Our size and inventory make it easier to run your business at the speed you need.