Marketing & Advertising

ICP AdVantage Dealer Program

AdVantage is an easy-to-use, online marketing platform to help dealers grow their business using a variety of marketing options, such as direct mail, print media, email and text messaging. Select from predesigned templates or create your own with ready-to-use content, lifestyle, and system images. You may also upload photos of your logos, trucks and crew.

What this program offers:

Direct Mail

  • Lead Generation Cards- Acquire new customers by mailing post cards to target areas and demographics using the iCreate mapping feature.
  • Thank You Cards- Strengthen relationships with current customers by sending thank you cards following a service.
  • Reminder Cards- Generate business with current customers by sending seasonal service reminders.

Print Media

  • Flyers, Tri-Folds & Brochures- Create flyers, tri-folds, and brochures to hand out to homeowners. The brochure templates include Product Brochures that allow dealers to create four-page brochures to present to homeowners showing the best product options.
  • Presentation Folders- Create folders with your company info, and logo.
  • Yard Signs & Door Hangers- Create yard signs and door hangers to place in the neighborhoods you serve.
  • Stickers & Magnets- Create stickers and magnets to make it easy for your customers to contact you.

Messaging Subscriptions

  • Email Messaging-Send emails to your current customer list.
  • Text Messaging-Send general text messages, as well as mobile coupons and eCards.

Mobile App

  • Use the online sign-up portion of the app to obtain customers’ permission to receive texts.

Co-op Reports

  • Simply go to Reports and submit the appropriate Co-op Report to Baker for reimbursement of advertising materials.

Custom Ad Subscriptions

  • Create custom ads in the size you need for Newspaper, Valpak and more.

Mobile Brochures, Etc.

  • Flyers, tri-folds and brochures are now available on the mobile app.

Surveys

  • Communicate with your customers to assess customer satisfaction, provides the opportunity to improve your business.
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About Baker Distributing Company ProAdvantage

As a Baker customer and HVAC/R Pro, you have many advantages including vendor sponsored marketing & advertising programs, supplier warranties and vendor financing programs. Our size and inventory make it easier to run your business at the speed you need.