Marketing & Advertising
ICP AdVantage Dealer Program
AdVantage is an easy-to-use, online marketing platform to help dealers grow their business using a variety of marketing options, such as direct mail, print media, email and text messaging. Select from predesigned templates or create your own with ready-to-use content, lifestyle, and system images. You may also upload photos of your logos, trucks and crew.
What this program offers:
Direct Mail
- Lead Generation Cards- Acquire new customers by mailing post cards to target areas and demographics using the iCreate mapping feature.
- Thank You Cards- Strengthen relationships with current customers by sending thank you cards following a service.
- Reminder Cards- Generate business with current customers by sending seasonal service reminders.
Print Media
- Flyers, Tri-Folds & Brochures- Create flyers, tri-folds, and brochures to hand out to homeowners. The brochure templates include Product Brochures that allow dealers to create four-page brochures to present to homeowners showing the best product options.
- Presentation Folders- Create folders with your company info, and logo.
- Yard Signs & Door Hangers- Create yard signs and door hangers to place in the neighborhoods you serve.
- Stickers & Magnets- Create stickers and magnets to make it easy for your customers to contact you.
Messaging Subscriptions
- Email Messaging-Send emails to your current customer list.
- Text Messaging-Send general text messages, as well as mobile coupons and eCards.
Mobile App
- Use the online sign-up portion of the app to obtain customers’ permission to receive texts.
Co-op Reports
- Simply go to Reports and submit the appropriate Co-op Report to Baker for reimbursement of advertising materials.
Custom Ad Subscriptions
- Create custom ads in the size you need for Newspaper, Valpak and more.
Mobile Brochures, Etc.
- Flyers, tri-folds and brochures are now available on the mobile app.
Surveys
- Communicate with your customers to assess customer satisfaction, provides the opportunity to improve your business.
About Baker Distributing Company ProAdvantage
As a Baker customer and HVAC/R Pro, you have many advantages including vendor sponsored marketing & advertising programs, supplier warranties and vendor financing programs. Our size and inventory make it easier to run your business at the speed you need.