Marketing & Advertising
ICP Elite Dealer Program
The Elite Dealer program offers special benefits, materials, and tools to help your business grow.
Benefits
- Extended Warranty - offer your customers two years of no hassle replacement limited coverage on qualifying products
- Preferred Financing Rates - receive special rates and promotions from Wells Fargo
- Online Review Generation and Management - Utilize a subscription to ReviewBuzz to help earn more reviews and boost your online presence.
- Dealer Locator Priority with Icon
- Free Repair or Replace Tool
- Marketing Funds - Receive $400 in credit towards marketing materials for your business through AdVantage
- Call Tracking
- SEO Website Audit
- Monthly Social Media Content
- 10% Off ICP Apparel
- Free Website Build
- Awards -We honor the best of the best with a trophy and recognition at our Elite Dealer meeting
- 100% Co-op Advertising
- Elite Dealer Meeting Invitation
- Online Training Credits - Grow your HVAC knowledge by redeeming credits for online training courses through My Learning Center
- Free three month trial of XOi
- Prioritization of TSA service calls
- Welcome Kit
- Monthly E-Newsletter
- Incremental Volume Rebate* - Earn up to $30,000 per year in incremental rebates based on your sales growth in Year 2 of the program
* Dealer must complete 16 hours of factory training in Year 2 of program to qualify.
Qualifiers
- Liability insurance and Workers' Compensation insurance
- Minimum ICP branded* sales volume of $100,000
- ICP represents at least 70% of branded HVAC sales
- An active website that advertises your ICP brand
- Offer financing to customers through an accredited financial institution
- Promote your ICP brand equal to other brands represented in advertising
- 12 hours of distributor training or 50% of technicians NATE® certified
Stay In The Know On The Program
- Program Benefits
- Updates
- Pending Deadline
Contact your Baker representative today about becoming an Elite Dealer.
* ICP Branded Equipment includes: AirQuest, Comfortmaker, Heil & Tempstar. GrandAire Equipment does not qualify.
About Baker Distributing Company ProAdvantage
As a Baker customer and HVAC/R Pro, you have many advantages including vendor sponsored marketing & advertising programs, supplier warranties and vendor financing programs. Our size and inventory make it easier to run your business at the speed you need.