Marketing & Advertising
AIM Dealer Program
We want to reward you for becoming an ICP Dealer. Buy eligible branded residential equipment to earn cash & marketing packages!
This program is specially offered to dealers who:
- Currently buy less than 15% of equipment from any ICP brand
- Install majority AOR residential equipment
- Do not currently purchase any other Carrier Corporation brands
Year 1 Rewards
Splits Rebates
| Units Purchased | Dealer Reward |
|---|---|
| 20 | $750 |
| 40 | $1,000 |
| 50 | Dealer Branding Package |
| 60 | $1,250 |
| 80 | $1,500 |
| 100 | $1,750 + Branding Package |
Buy 100 Split Units in Year 1 to get branded and earn $6,250
SPP Rebates
| Units Purchased | Dealer Reward |
|---|---|
| 10 | $900 |
| 20 | $1,200 |
| 25 | Dealer Branding Package |
| 30 | $1,500 |
| 40 | $1,800 |
| 50 | $2,100 + Branding Package |
Buy 50 SPP Units in Year 1 to get branded and earn $7,500
Dealer Branding Package:
$1,500 credit to one of the vendors below
- AdVantage Program
- AdVantage is an easy-to-use, online marketing platform to help dealers grow and brand their business. Dealers have access to predesigned, brand specific templates that are customizable and professional. Branded products include: direct mail, in-home product brochures, yard signs, social media management, truck decals, weather-proof stickers, & more!
- Shilling Sales
- Shilling Sales is a full-service promotional products company offering a wide range of products from clothing, office products, and promotional giveaways. Shilling also provides in-house custom embroidery and digitizing services for quick turnaround time for all your uniform needs.
- TKO Graphix
- TKO Graphix a full-service fleet and vehicle graphics company. From graphic design, to manufacturing to installation, and removal of decals.
Year 2 Rewards
Dealers who purchase at least 30 units in their first year on the AIM Program are eligible for the second-year growth rebate.
Details
- Prior Year Unit Purchase Minimum: 30
- SPP Units Count as 2
- Year 1 Purchases:
- 30 Split Units = Qualifies!
- 15 SPP Units = Qualifies!
- 20 Splits & 5 SPP Units = Qualifies!
- Incremental Unit Cap: 100
- Year 1 Purchases:
Payout
| YOY Growth in Units Purchased | Rebate Amount per Incremental Unit |
|---|---|
| 0-4% | N/A |
| 5-9% | $25/ incremental unit |
| 10-19% | $50/ incremental unit |
| 20-29% | $75/ incremental unit |
| 30%+ | $100/ incremental unit |
Call your Baker Representative today about enrolling in the AIM Program!
About Baker Distributing Company ProAdvantage
As a Baker customer and HVAC/R Pro, you have many advantages including vendor sponsored marketing & advertising programs, supplier warranties and vendor financing programs. Our size and inventory make it easier to run your business at the speed you need.